According to a June 2025 Homety analysis, the Housing as a Service (HaaS) model grew from 3% to 12% market share in flexible rentals across major European cities in just two years. That surge signals a fundamental shift in temporary housing approaches, especially for those relocating abroad for studies or work. Schools and companies seek options that cut administrative burdens while enhancing experiences for visiting scholars. This method turns lodging into a comprehensive package tailored to specific relocation demands.

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‍A model redefining temporary housing

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Housing as a Service reshapes conventional leasing. Clients pay a fixed monthly fee covering far beyond physical space. Specialized firms handle everything from full furnishings to utility bills and routine upkeep. Such arrangements remove logistical headaches for newcomers.

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Leading platforms already deploy this approach in key European capitals. Tenants gain immediate access to ready-to-use units featuring high-speed WiFi and shared gym facilities. Flexibility stands out: switching properties within the network proves simple amid new job or study commitments. Owners secure steady revenue without managing individual renters.

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Technology smooths the shift. Precisely, mobile apps enable booking, contract changes, or issue reporting in real time. Moreover, anonymized user preference data lets providers refine offerings based on demand patterns. Consequently, a student in Madrid gets customized suggestions matching stay length or budget.

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Benefits for educational institutions and corporations

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Universities running Erasmus programs or bilateral exchanges constantly struggle to house incoming pupils. HaaS eases that strain through assured packages handling peak arrivals in September or February. International offices outsource bed hunts to vendors familiar with local visa and insurance rules.

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Multinational firms see similar value. Managers posted to branches for half a year avoid scattered searches. One platform orchestrates bookings across cities like Barcelona or Valencia, delivering detailed occupancy and satisfaction reports. Centralized oversight slashes admin costs by up to 40%, per documented cases.

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Customization boosts added worth. Engineering majors land spots near technical campuses; marketing experts favor well-connected urban hubs. That targeting aids talent retention abroad and bolsters schools' appeal as prime destinations.

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Services forming the complete package

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Beyond shelter, HaaS bundles daily life solutions. Biweekly cleaning, on-demand laundry, or appliance swaps belong to the base offering. Tenants skip dealings with power companies or municipalities, as suppliers take charge.

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Managed communities deliver extra ease. Weekly gatherings like wine tastings or networking mixers build valuable ties among short-term residents. Fitted coworking areas meet remote work growth among digital nomads and interns. Dedicated internet and secure lockers round out an ambiance closer to private clubs than basic leases.

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Sustainability advances in modern packages. Operators fit shared solar panels or smart recycling setups. Cutting personal energy use becomes straightforward via apps tracking consumption live. Those features set premium tiers apart in a demanding marketplace.

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Proven successes on the global stage

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Innovative companies drive adoption across Europe. Specialized software now manages thousands of yearly bookings for scholars and mobile workers. As a result, northern universities rely on these tools to secure spots during peak academic terms.

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The approach draws owners and managers alike. Lodgerin, through its Property Management Software Arrento, opens this trend to landlords worldwide. The system streamlines flexible agreements with full services, helping urban property holders hit near-95% occupancy via efficient operations.

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Parallel examples arise in Portugal. Local operators serve Latin American professionals with all-inclusive deals covering upkeep and group access. That setup maximizes earnings minus admin hassles.

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Abroad serves as software enabling universities to tap this trend while providing full student support from enrollment. Pupils from Asia or Latin America thus receive end-to-end aid for housing and extras. Such outcomes confirm the model's scalability with high standards amid seasonal turnover.

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Outlook toward 2026 and beyond

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Global rules on short-term rentals evolve to fit HaaS. Basically, international guidelines promote fee clarity and short-term lease caps. Accordingly, multiple nations update rental laws for easy monthly renewable subscriptions. In turn, those policies safeguard tenants without curbing private funding.

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By contrast, sustainability shapes near-term forecasts. Indeed, builders plan Passivhaus-certified structures suited to HaaS, curbing emissions in crowded city areas. Plus, links to electric public transit finish an ecosystem matching worldwide climate goals.

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Finally, artificial intelligence will sharpen offerings further. Algorithms forecast demands from work schedules or cultural tastes. Likewise, colleges and businesses will use dashboards to track real-time feedback. That progress establishes HaaS as mobility norm, drawing worldwide talent via ease and top-tier quality.

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To dive deeper into 2026 real estate trends, check our report.